Original Etiquette Influencers

Back when etiquette authorities were featured  “influencers” in print advertising — Etiquette advice from author, Lillian Eichler, in Lifebuoy Soap newspaper advertising in 1938. 

Personal Daintiness As Important As Good Manners, Says Authority

Lillian Eichler, author of famous New Book of Etiquette, warns women against carelessness

Good manners and personal carelessness simply do not go together, according to Lillian Eichler — long recognized as one of America's leading etiquette authorities.

No matter how charming and gracious a woman may be, how well she knows and understands the rules of good conduct if she is careless about her person, if she fails to keep herself fresh, dainty and absolutely beyond the possibility of offending — she can not be looked upon as socially acceptable.

“I have known women who destroyed every chance for social success by failing to realize this important fact,” says Miss Eichler. “I knew one woman who was perfectly beautiful and a brilliant conversationalist, but she was never really popular until she realized — to her great humiliation — what was wrong.”

The sad part about body odor is that so few people realize when they offend. According to Miss Eichler, a great number of really cultured men and women are guilty of this social taint. And as she points out, it is doubly unforgivable inasmuch as it is very well known that daily baths with Lifebuoy effectively stop body odor. That more and more people are beginning to recognize body odor as a social blunder is indicated by the result of surveys made by eight leading magazines. 

Thousands of women were questioned as to their soap preferences. Results show that more American women use Lifebuoy for the bath than any other soap. And Lifebuoy is also the No. 1 bath soap of men and children. 

It is now pretty generally known that no ordinary soap can stop body odor the way Lifebuoy does, for Lifebuoy contains an exclusive purifying ingredient not found in any other popular bath or toilet soap. Lifebuoy is famous for the complexion, too. Scientific tests on the skins of hundreds of women have proved it to be more than 20% milder than many so-called “beauty soaps” and “baby soaps.” — From National City Star News, 1938

🍽️Etiquette Enthusiast, Maura J. Graber, is the Site Editor for the Etiquipedia© Etiquette Encyclopedia