Dame Fashion’s Foray into Inuit Soil

While other stores across the globe were advertising their newest Easter fashions, Dame Fashion had just begun to jostle Juneau and the rest of the great Pacific Northwest with women’s fashions. And one can be certain, that where there reside fashion conscious women, men’s fashions will soon be on display for sale as well!

EASTER LINGERIE AND SILK PANTS SHOCK NORTH

JUNEAU, April 25. - Dame Fashion has jostled Juneau. The Old Sourdoughs are gasping for breath and fretting about their incomes. Easter Sunday proved an aurora boralitic Waterloo. It was a sartorial swat in the pосket-book and a sight for sore eyes. Old timers had thought Juneau was still a man's town, but now they know better. There was an Easter fashion parade along the Arctic circle which proved a greater lure to masculine eyes than the glint of gold and started a stampede for vantage points of inspection. 

The women of Juneau “put it over” on the men. They imported the latest things in Paris styles and wore them right out where they could be seen. The blankets and furs of Esquimo etiquette gave place to frocks clipped above the shoe tops. Glimpses of silk-clad ankles flashed where they had never been seen before. Frilled pantalettes swished where leather leggings had held sway. The swagger stick made its debut where the pick handle had been paramount. Juneau masculinity enjoyed it. 

The event had not been well advertised but the news spread like wild-fire. “Come on, fellers!” chortled the Sourdoughs. And they ran from miles around to see the pretty sights. The Juneau fashion parade on Easter was a pronounced success. It was the first, but it will not be the last: And now the married men of the “Great Raw North” are mourning the cost of the sights their unwed brothers enjoyed for nothing. For Arctic circle quotations on French frocks and filmy lingerie come high. – By Pacific News Service, 1916

🍽️Etiquette Enthusiast, Maura J. Graber, is the Site Editor for the Etiquipedia© Etiquette Encyclopedia