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The fresh royal face that added a new dimension to the fascination with England’s Royal Family... Sarah Ferguson.
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The first televised British royal wedding was Princess Margaret’s in 1960. As recently as the late 1930s though, ardent royalists even argued against broadcasting royal weddings over the radio as the etiquette had not yet been sorted... It was posited that some men might rudely listen irreverently with their hats on!
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When the reporters managed to locate the Royal bride to be at a Caribbean hotel where she had gone for a secluded, pre-wedding vacation last month, she neutralized them by sending champagne to their table. They all immediately ceased snooping to write stories instead ... a combination of media hype, the inherent attraction of a royal romance and the emergence of the 26-year-old bride as an unusually receptive, fresh royal face has added a new dimension to this nation’s fascination with its Royal Family.
Photo source—Andrew and Sarah in Townsville, 1988, Queensland State Archives • CC BY 3.0 au |
This sleepy farming village goes back 900 years, but no one who lives here doubts that Wednesday will be its greatest day— the day a local girl becomes a princess. A British Army parachute display team will drop into the village, 50 miles southwest of London, a brass band will march, television teams will film and, about the time that Ronald Ferguson’s daughter, Sarah, arrives at Westminster Abbey to marry Prince Andrew, most of Dummer’s 350 residents will be down at the Queen Inn enjoying one of the biggest feasts ever. “It’s started to get a bit crazy,” admitted John Holland, who owns the inn, the village’s only pub. “Americans here yesterday, Belgians tomorrow and then next week some Japanese. Still, it’s exciting to live a bit of history.”
Wedding Mania
Royal wedding mania may not be quite so intense elsewhere in Britain, but almost. No public holiday has been declared for the wedding, only a few heads of state are included on a comparatively modest guest list of 1,700— Prince Charles and Princess Diana had more than 2,000— and Westminster Abbey is smaller than St. Paul’s Cathedral, where Charles and Diana were married. But a combination of media hype, the inherent attraction of a royal romance and the emergence of the 26-year-old bride as an unusually receptive, fresh royal face has added a new dimension to this nation’s fascination with its Royal Family. “It’s helped keep the show going,” commented Robert Houston, editor of Royalty Monthly, a glossy pictorial magazine devoted exclusively to coverage of the Royal Family. That it has.
Daring Secrets
The country’s popular tabloid press, true to its style of packaging royalty as a real-life soap opera, has wallowed in the festivities, trumpeting endless “exclusives” about Ferguson’s innermost thoughts, revealing daring secrets of the wedding gift list and employing marriage counselors to mull over the couple’s compatibility.
The Daily Mirror recently joined in the spirit of the occasion by dressing its daily page-three pinups in wedding veils— and little else. The royal couple’s image smiles out from every conceivable piece of printed matter, from horoscope and crossword-puzzle magazine covers to specially issued 12- and 17-pence commemorative stamps. Last Thursday, Madame Tussaud’s wax museum installed a lifelike figure of Ferguson.
The new bride’s name —or nickname, “Fergie”— has been attached to perfume (Fergie— A Fragrance of Today), a cocktail (Fergie’s Fizz) and tours (the Fergie tour of London— including stops at her home, her office at an art publishing firm, her father’s office and Westminster Abbey). Agricultural machinery producer Massey Ferguson has even linked her name to a tractor ad that says: “I love my Fergie.”
Debrett’s, the London publisher of a reference book on etiquette for royal occasions, has established a telephone service for participants unsure of how to get through the royal events. Among the advice given to date: Men should leave swords at home, polish those parts of the soles of their shoes that don’t touch the ground and forget buttonhole flowers— the latter are only for ushers and families. “We’ve had about 30 calls a day, mainly on matters of dress,” noted one of the advisers, Charles Kidd. For those in the business of promoting royalty, the wedding has produced a boom in times that were already seen as plentiful.
Announcing their engagement in 1973 —Captain Mark Phillips, a confirmed bachelor, not only faced the daunting prospect of marriage when he fell in love with Princess Anne, but he knew he would also have to conform to some of the restricting etiquette rules of royalty. In an interview two days before their wedding, Phillips was asked whether he was warned about the responsibilities that devolve on those connected with, and marrying into, the royal family. Looking at Princess Anne, who sat at his side in Buckingham Palace during the interview, Phillips said: “Yes, I think she did try to explain.” The Princess added: "Of course, if you have lived in one way all your life, you cannot imagine anything different.” But, she added comfortingly, it could not be worse than the persistent attention they got from reporters and photographers when they were competing in horse shows and denying the fact they were so often together, meant there was a serious romance.
Boon for Circulation
Editor Houston says Royalty Monthly’s pre-wedding issue has run to double its normal 30,000 circulation, and a post-wedding special edition is expected to sell three times the normal number. Another magazine devoted to Royal Family affairs, titled Majesty, hopes to sell 150,000 copies of its wedding issue, twice its normal circulation, plus an even larger number of a special wedding album. “For us, the wedding is especially wonderful,” said Ingrid Seward, Majesty editor. That such mania surrounds the marriage of someone fourth in line for succession— Andrew comes behind brother Charles and his two sons, William and Henry— reflects the unique link that still binds the British public to their Royal Family.
‘Mindful of Heritage’
“We’re a society mindful of its heritage,” commented Nigel Dempster, who, as the country’s best-known gossip columnist, devotes much of his efforts to revealing royal tidbits. “We’ve all lived together for a thousand years, and if a member of royalty marries, we all celebrate together.” But the fever extends far beyond Britain. Americans at a rate of two per minute are dialing overseas into brief recorded messages providing details of the present royal wedding and the history of previous ones. (The number: XXX-XX-XX-LOVE-XXX)
Britain’s tourist industry has latched onto the wedding to revive fortunes depressed by fears of terrorism and a weak dollar. The Berkeley Hotel, for example, has reported a brisk response for its $4,200 weeklong package featuring champagne lunch from a terrace overlooking the wedding procession route. The wedding will also be televised live to 32 countries and a global audience estimated at about 300 million, including, for the first time, viewers in China.
Titled Commentators
Four American television networks will transport their stars across the Atlantic and transmit the wedding live. Each has employed several, preferably titled, expert commentators to lend authority to its coverage. The networks will be able to use a remote-controlled camera placed above and in front of the couple, enabling viewers to see royal faces at the alter of the famous abbey.
Although wedding planners at Buckingham Palace initially argued that the actual exchange of vows was too intimate a moment to expose to the face-on camera, they agreed last week to permit its unrestricted use. Now producers have expressed worries that the Archbishop of Canterbury, Robert A.K. Runcie, who will officiate at the wedding, may block the camera’s view at the crucial moment. The decision to allow the face-on camera reflects the gradual easing of the restraints that once surrounded such grand occasions.
Listening With Hats On
The first televised royal wedding was Princess Margaret’s in 1960. As recently as the late 1930s, ardent royalists even argued against broadcasting royal weddings over radio because some men might listen irreverently with their hats on.
Editor Houston says Royalty Monthly’s pre-wedding issue has run to double its normal 30,000 circulation, and a post-wedding special edition is expected to sell three times the normal number. Another magazine devoted to Royal Family affairs, titled Majesty, hopes to sell 150,000 copies of its wedding issue, twice its normal circulation, plus an even larger number of a special wedding album. “For us, the wedding is especially wonderful,” said Ingrid Seward, Majesty editor. That such mania surrounds the marriage of someone fourth in line for succession— Andrew comes behind brother Charles and his two sons, William and Henry— reflects the unique link that still binds the British public to their Royal Family.
‘Mindful of Heritage’
“We’re a society mindful of its heritage,” commented Nigel Dempster, who, as the country’s best-known gossip columnist, devotes much of his efforts to revealing royal tidbits. “We’ve all lived together for a thousand years, and if a member of royalty marries, we all celebrate together.” But the fever extends far beyond Britain. Americans at a rate of two per minute are dialing overseas into brief recorded messages providing details of the present royal wedding and the history of previous ones. (The number: XXX-XX-XX-LOVE-XXX)
Britain’s tourist industry has latched onto the wedding to revive fortunes depressed by fears of terrorism and a weak dollar. The Berkeley Hotel, for example, has reported a brisk response for its $4,200 weeklong package featuring champagne lunch from a terrace overlooking the wedding procession route. The wedding will also be televised live to 32 countries and a global audience estimated at about 300 million, including, for the first time, viewers in China.
Titled Commentators
Four American television networks will transport their stars across the Atlantic and transmit the wedding live. Each has employed several, preferably titled, expert commentators to lend authority to its coverage. The networks will be able to use a remote-controlled camera placed above and in front of the couple, enabling viewers to see royal faces at the alter of the famous abbey.
Although wedding planners at Buckingham Palace initially argued that the actual exchange of vows was too intimate a moment to expose to the face-on camera, they agreed last week to permit its unrestricted use. Now producers have expressed worries that the Archbishop of Canterbury, Robert A.K. Runcie, who will officiate at the wedding, may block the camera’s view at the crucial moment. The decision to allow the face-on camera reflects the gradual easing of the restraints that once surrounded such grand occasions.
Listening With Hats On
The first televised royal wedding was Princess Margaret’s in 1960. As recently as the late 1930s, ardent royalists even argued against broadcasting royal weddings over radio because some men might listen irreverently with their hats on.
Exposure has brought popularity, affection and a curiosity that has spawned an insatiable appetite among Britons for news about the “Royals.” No detail about the royal wedding is too small to report, no morsel about the royal couple too insignificant to savor, no topic too small for discussion and controversy. Ferguson’s preference for the traditional wedding vows “to love, honor and obey,” instead of the “love, honor and cherish” promised by her good friend Diana, touched off a debate that extended into Parliament.
Labor Criticism
“If Fergie wanted to give a lead to modern women, this is not the way,” stated opposition Labor member of Parliament Clare Short. Conservative member Ann Winterton disagreed. “I vowed to obey my husband, and he thinks I do obey him,” she revealed. Predictably, news accounts quickly reported that waves of British brides-to-be were deciding to “obey” rather than “cherish.”
Speculation about the style of Ferguson’s wedding dress has also bordered on a national pastime, with rumors about how she plans to disguise hips that the tabloid press has unkindly reported at up to 42 inches. The Mail on Sunday predicted a beaded dress with a bustle at the back, while competitor News of the World claimed that the dress will sport a large bow.
New Trend Expected
Chelsea designer Lindka Cierach, who is making the dress, predicts nothing except that it will set a trend. With the likes of garment manufacturer Sidney Ellis around, that projection seems safe. Ellis is poised to copy Ferguson’s dress and have it in the display windows of Debenham’s, a London department store, within hours of the wedding. He already has 20 orders, sight unseen, for the dress, which he estimates will cost a maximum of $1,400. Copies of Princess Diana’s wedding dress are still selling five years after her wedding, he said.
Midweek Wedding
Wednesday’s wedding has also proven an ideal excuse for Britain’s tabloids to review past sexual exploits of the prince they nicknamed “Randy Andy.” The Daily Mirror recently draped a semi-nude photograph of American soft-porn actress Koo Stark over several columns to help illustrate an article on Andrew headlined, “Farewell My Lovelies.” Stark was widely reported to have been one of the prince’s girlfriends. “I think the palace is very relieved to have him married off,” commented Houston.
But the bulk of media coverage has focused on the bride as the new royal face.
Quickly dubbed “Fergie” by the British press, Ferguson has so far handled the pressure of constant, intense media coverage with an ease that has won admiration even from veteran royals watchers.
Relaxed, Uninhibited
“There hasn’t been a (royal) bride more relaxed and uninhibited,” stated Godfrey Talbot, who was the British Broadcasting Corp.'s court correspondent for more than four decades before his recent retirement. “She a nice girl who’s given a lot of hope to other girls with red hair and freckles,” said Dempster. Many believe her relative maturity and extensive travel have given her a confidence and ability to deal with pressure that Diana, as a 19-year-old bride, lacked. Although a commoner, she has frequently mingled with royalty because her father, a former cavalry officer, works as Prince Charles’ polo manager.
Unruffled by Critics
She has remained unruffled in the face of biting criticism from fashion commentators complaining of her lack of taste in clothes, ruminating how best she should hide a figure that the more discreet refer to as “Rubenesque,” and by comments about her divorced mother’s husband. He is an Argentine polo player referred to in the press as “The Awkward Guest” because of Britain’s lack of diplomatic ties with Argentina since the two countries went to war over the Falkland Islands in 1982.
Whereas Diana broke into tears after constant press hounding, Ferguson has managed to charm the so-called “rat-pack” of tabloid reporters into submission. When the reporters managed to locate Ferguson at a Caribbean hotel where she had gone for a secluded, pre-wedding vacation last month, she neutralized them by sending champagne to their table. They all immediately ceased snooping to write stories instead about their “exclusive” champagne encounter with the future princess. Despite the clamor for news about the royal bride-to-be, the British media have so far failed to sensationalize stories about Ferguson’s previous loves.
Affairs Mentioned
Her affairs with racing driver manager Paddy McNally and businessman Kim Smith-Bingham are occasionally mentioned in passing, but rarely in a negative context. “Today’s 26-year-old with two serious past boyfriends is the virgin of 1947, the year the Queen married,” the London Observer, a Sunday newspaper, commented. Some argue that the subject is too sensitive even for scandal-thirsty British tabloids, but others claim that the tabloids have simply been unable to persuade the two men to discuss their relationships with the future princess. “Believe me,” said Majesty editor Seward, “if they could, they’d love nothing better than to print every detail of those stories.” — By Tyler Marshall, Times Staff Writer, Dummer England, July 1986
Labor Criticism
“If Fergie wanted to give a lead to modern women, this is not the way,” stated opposition Labor member of Parliament Clare Short. Conservative member Ann Winterton disagreed. “I vowed to obey my husband, and he thinks I do obey him,” she revealed. Predictably, news accounts quickly reported that waves of British brides-to-be were deciding to “obey” rather than “cherish.”
Speculation about the style of Ferguson’s wedding dress has also bordered on a national pastime, with rumors about how she plans to disguise hips that the tabloid press has unkindly reported at up to 42 inches. The Mail on Sunday predicted a beaded dress with a bustle at the back, while competitor News of the World claimed that the dress will sport a large bow.
New Trend Expected
Chelsea designer Lindka Cierach, who is making the dress, predicts nothing except that it will set a trend. With the likes of garment manufacturer Sidney Ellis around, that projection seems safe. Ellis is poised to copy Ferguson’s dress and have it in the display windows of Debenham’s, a London department store, within hours of the wedding. He already has 20 orders, sight unseen, for the dress, which he estimates will cost a maximum of $1,400. Copies of Princess Diana’s wedding dress are still selling five years after her wedding, he said.
Midweek Wedding
Wednesday’s wedding has also proven an ideal excuse for Britain’s tabloids to review past sexual exploits of the prince they nicknamed “Randy Andy.” The Daily Mirror recently draped a semi-nude photograph of American soft-porn actress Koo Stark over several columns to help illustrate an article on Andrew headlined, “Farewell My Lovelies.” Stark was widely reported to have been one of the prince’s girlfriends. “I think the palace is very relieved to have him married off,” commented Houston.
But the bulk of media coverage has focused on the bride as the new royal face.
Quickly dubbed “Fergie” by the British press, Ferguson has so far handled the pressure of constant, intense media coverage with an ease that has won admiration even from veteran royals watchers.
Relaxed, Uninhibited
“There hasn’t been a (royal) bride more relaxed and uninhibited,” stated Godfrey Talbot, who was the British Broadcasting Corp.'s court correspondent for more than four decades before his recent retirement. “She a nice girl who’s given a lot of hope to other girls with red hair and freckles,” said Dempster. Many believe her relative maturity and extensive travel have given her a confidence and ability to deal with pressure that Diana, as a 19-year-old bride, lacked. Although a commoner, she has frequently mingled with royalty because her father, a former cavalry officer, works as Prince Charles’ polo manager.
Unruffled by Critics
She has remained unruffled in the face of biting criticism from fashion commentators complaining of her lack of taste in clothes, ruminating how best she should hide a figure that the more discreet refer to as “Rubenesque,” and by comments about her divorced mother’s husband. He is an Argentine polo player referred to in the press as “The Awkward Guest” because of Britain’s lack of diplomatic ties with Argentina since the two countries went to war over the Falkland Islands in 1982.
Whereas Diana broke into tears after constant press hounding, Ferguson has managed to charm the so-called “rat-pack” of tabloid reporters into submission. When the reporters managed to locate Ferguson at a Caribbean hotel where she had gone for a secluded, pre-wedding vacation last month, she neutralized them by sending champagne to their table. They all immediately ceased snooping to write stories instead about their “exclusive” champagne encounter with the future princess. Despite the clamor for news about the royal bride-to-be, the British media have so far failed to sensationalize stories about Ferguson’s previous loves.
Affairs Mentioned
Her affairs with racing driver manager Paddy McNally and businessman Kim Smith-Bingham are occasionally mentioned in passing, but rarely in a negative context. “Today’s 26-year-old with two serious past boyfriends is the virgin of 1947, the year the Queen married,” the London Observer, a Sunday newspaper, commented. Some argue that the subject is too sensitive even for scandal-thirsty British tabloids, but others claim that the tabloids have simply been unable to persuade the two men to discuss their relationships with the future princess. “Believe me,” said Majesty editor Seward, “if they could, they’d love nothing better than to print every detail of those stories.” — By Tyler Marshall, Times Staff Writer, Dummer England, July 1986
Etiquette Enthusiast, Maura J Graber, is the Site Editor for the Etiquipedia© Etiquette Encyclopedia
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