On TV, you'll see a woman 65 years old married for the third time tossing her bouquet. It's so ridiculous... SO many travesties of taste go on the air.
On Zed Diamond and Jenny Markham’s wedding day, fate threw a curve separating them for three years. She had amnesia; he thought she was dead.
Then one day they rediscovered each other and decided to reaffirm their wedding vows. What's the proper protocol for such an event?
If you are a couple from the daytime soap opera “Capitol,” you call upon Letitia Baldrige for the answers.
Baldrige, former Social Secretary to U.S. ambassadors, and Jackie Kennedy's White House Chief of Staff, is without contention the foremost expert on personal and business etiquette in the United States.
For “Capitol’s” renewal-of-vows ceremony, Baldrige said the bride should walk in from the side, not up the aisle. She should wear a pastel shade, not white. The cake, too, should be decorated with color. No flower children should toss rose petals nor friends throw rice.
Those rites are reserved for the first wedding.
When it comes to the marriage ceremony, Baldrige is a traditionalist.
“You can only get married for the first time once,” she insisted in a recent interview.
Baldrige, who rewrote “Amy Vanderbilt's Book of Etiquette” in 1978 and has gained even more renown for her “Complete Guide To Executive Manners,” published in 1985, was asked to advise “Capitol” on the correct wedding form for a couple who previously married.
That meant Jenny could not toss her bouquet, could not wear a train or a long veil (only a short one) and she needed to generally “play it cool on the white stuff.” Baldrige was delighted that “Capitol” asked for her assistance.
“On TV, you'll see a woman 65 years old married for the third time tossing her bouquet. It's so ridiculous,” she said.
“Television has such tremendous influence, but so many travesties of taste go on the air. You'll see tables improperly set, with the fork and knife and spoon juxtaposed.
“Or on one nighttime soap opera, they showed a poolside luncheon with everyone dressed in tennis shorts and bathing suits, and the butler was serving lunch. That’s only with white gloves for the most formal dinner with everyone in evening clothes.”
As Baldrige knows well, traditions and correct manners are enjoying a hearty resurgence in the ‘80s.
“It's part of the sociological shift,” says Baldrige. “From 1965 to 1978, traditions were out. People got married in the fields, with Hindu zithers playing and cows in the background instead of organ around in music. People walked around patches of poison ivy instead of the church. It was all a caricature of weddings when the youth rebelled in the '60s.
“Then, of course, those same kids put on three-piece suits and wanted to work in corporations, and suddenly attitudes changed. Now, people want to be in the mainstream. They want to do the formal things properly again.”
The growing deference to tradition is not limited to social occasions, Baldrige discovered after she rewrote the Vanderbilt book.
“There was one small chapter in there on business etiquette. And it was reprinted in airline magazines and company publications all over the world,” she said.
“Then, I started getting calls from businesses and corporations around the country asking for help on how they worded their invitations, and about protocol at meetings. I realized there was a real market there.”
So in 1980 Baldrige added an executive branch to the New York public relations and marketing firm she has run since 1964.
“But I knew I needed a textbook on business etiquette. So I wrote the ‘Complete Guide To Executive Manners.’” Actually, the book is, as Baldrige called it, “the first, big, sort of encyclopedia on behavior in the office.”
Yes, the book covers the proper form of address for officials in government, military and business. Yes, it discusses how far in advance business invitations should be mailed.
But it also delineates the qualities of good managers: Never expect others to follow rules you do not. Never repeat a rumor that would hurt someone's reputation. Keep promises, both large and small.
Baldrige learned the rules of good business behavior by her proximity to people of power and class.
“Since I was 20 years old. I had role models like Clare Boothe Luce. I had all those years in the White House, all these years in business. I worked with David Bruce, who was the greatest senior diplomat we had in this century, in the American Embassy in Paris.”
Baldrige said the basis of executive good manners is twofold: “It’s 75 percent common sense and 25 percent consideration of others. By common sense, I mean making decisions that are efficient and work well. By consideration, I mean decisions that are unselfish and care about someone else's feelings.” – By Divina Infusino for Copley News Service, 1986
🍽️Etiquette Enthusiast, Maura J. Graber, is the Site Editor for the Etiquipedia© Etiquette Encyclopedia