Etiquette and Retro Advertising for the Gracious Home of 1930

"Conversations with the cook or maid can be so conveniently carried on by telephone from your bedroom or your living-room. The day's routine can be arranged in no time at all ... meals planned, orders given and without one unnecessary step. And all this over your regular Bell telephones, which you use to call friends across the street, or across the continent. Telephone convenience is a mark of the modern home ... as important to the smaller household, as it is to the larger."

The Gracious Home Reflects the Ease with which it is Managed

Telephones in important parts of the house simplify the direction of the domestic establishment ... yet from them you can call other homes, other cities, other countries.            

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The House that is managed with a minimum of effort is pleasant to live in, or to visit. And telephone convenience within the home plays a large part in this scheme of things. It enables women to give all of their household directions for the day within a few minutes' time. To make sure, with no unnecessary bother, the domestic affairs are progressing smoothly. And to keep fresh their energies for the varied activities of their interesting lives.

This household administration is conducted over the regular Bell telephones ... the same instruments with which you call friends across the street, or in other cities, or even in other lands.

"Calls to the butler's pantry ... before luncheon, while you are dressing for dinner ... assure the smooth functioning of your household and save time, effort and trouble."

At moderate cost you can have telephone service in all parts of your home. Even in smaller houses, enough telephones add enormously to the efficiency of household affairs ... to your ease in calling friends, or in receiving services from the outside.

"Telephones located in all parts of your home ... the laundry, the maid's room, the garage ... play their important part in the ease and efficiency of modern housekeeping."

Your local Bell Company will be glad to help plan the arrangements which will give you the greatest satisfaction. Just call the Business Office today. 

Advertisement for Bell Telephone Company, from Vogue Magazine, 1930