Properly Addressing a Prince

According to the self-appointed arbiter of Gilded-Age New York society, Ward McAllister, “Sir” and “Ma’am” were the preferred titles for the Prince of Wales and his wife. Above — Albert, Prince of Wales, who later became King George VII, after the death of his mother, Queen Victoria. 

Princely Etiquette

The Prince of Wales is always addressed, even by his intimate friends, as “Sir.” For example, on approaching him, the etiquette is to say, “Sir, Good morning.” This is followed by one’s continually addressing him as “Sir” on every and all other occasions. The Princess is always addressed as “Ma’am.” Ward McAllister tells us so.— Boston Herald, 1895

Etiquette Enthusiast, Maura J Graber, is the Site Editor for the Etiquipedia© Etiquette Encyclopedia