Royal Etiquette Rules in England

It is as well to avoid the too frequent repetition of “Your Majesty.” It gets on the nerves of some royal persons when introduced in almost every sentence.

ETIQUETTE WITH ROYALTY

Presentation to a royal personage is often regarded as a nervous business for the reason that the person presented does not exactly know what is the correct thing to say or do. Whether it be a formal or an informal presentation, the same rule holds good. The King is addressed as "Your Majesty," and the Queen in the same fashion. The ladies and gentlemen about the Court, and those who enjoy the friendship of the royal family say "Sir" or "Madam" when addressing King or Queen. The word "Madam" is usually pronounced "Ma'am" in this case.

It is as well to avoid the too frequent repetition of “Your Majesty.” It gets on the nerves of some royal persons when introduced in almost every sentence. “Your Royal Highness” is the mode of addressing all other members of the Royal Family than the King and Queen. In speaking of one member to another, one does not say "he" or "him," "she" or "her," but always uses the full phrase, “His Majesty,” "Her Majesty," "His Royal Highness," or "Her Royal Highness," as the case may be. —  Every Day Etiquette, by Mrs. Humphrey, 1900

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