Manners and More at Department Store

      

Poise

Cultivate poise. The poised girl maintains calm when she has a difficult situation to handle. She goes about it naturally and easily and avoids nervous movements of the body.

Spirit of Adventure

Since you can always pack your bags and sail to faraway islands, begin to develop the spirit of adventure, by trying new ideas, new thoughts, a new method of study, a new way of wearing your hair or even a new food!—

The Wendy Ward School of Charm was a “charm school” that was offered by individual Montgomery Ward department stores throughout the United States. Other department store chains and shops offered similar courses, but none were as well-known or well-attended. The helpful courses were held throughout the 1960’s and into the 1970’s, until charm schools fell out of popularity with ‘tween and teen girls who were becoming more socially and politically conscious in the 70’s. Course books and even vinyl records were sold under the ‘Wendy Ward’ name.

“The girls of Camp Fire Group O-Wa-Tenda-ya graduated from the Wendy Ward Charm Course last Friday night with flying colors. The course is presented by Montgomery Ward and the girls were fortunate to have as their instructor Miss Lynn Steiner, former Miss Sacramento and a one time regular on the Dean Martin Show. 

“The girls completed a six week course, teaming manners, poise, hair and skin care and ended with a fashion show held in the downtown Montgomery Ward store. The girls receiving their diplomas were Pam Anderson. Gayle Davis, Michelle Ferris, Debbie Gomes. Debbie Metcalf, Kim Patterson Mary Richardson, Amanda Vine and Janette Vine.” — By Valerie Wiley, for the News Ledger, 1969

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