Lipstick Etiquette and Marketing

After the death of EmilyPost in 1960, her granddaughter in-law Elizabeth Post took over writing her books and her syndicated columns. They were nearly all, however, under the banner of “Emily Post Etiquette.” The Elizabeth Post cosmetic and beauty line was available however, as early as the 1930s to the 1950’s,  if not even later at that. Brava to Elizabeth for carving out her own business niche, especially in the long shadow of her husband’s grandmother!

💋 TRUTH ABOUT KISSING! 💋

Almost since man first beheld woman and found her desirable, the kiss has been immortalized in poetry, sculpture and painting. What a shame that today something has been added to kissing that is so disturbing to so many men.

MEN, bless them, too often feel it's ungentlemanly to talk about lipstick smears. But think about it, they do! And they just don't want any part of it.

Perhaps, you, as a busy woman, haven't realized the full consequences of lipstick smears. And if you did, most likely you didn't know what to do about it. For until recently there was nothing you could do except not wear lipstick, which of course is unthinkable.

A woman a housewife, probably very much like yourself has now done something about lipstick smearing — not only when kissing, but when eating, drinking and smoking as well,

She has invented a clear liquid that is brushed lightly over lipstick and is guaranteed to prevent lipstick smearing. It is not a lac- quer. It is not a basecoat. And it. does not change the color of your lipstick. It's an amazing new product called LIP-STAE- and it's wonderful. 

What Lip-Stae Will Do For You

1. It will keep lipstick on you; of him, cigarettes, glasses, linens.
2. It leaves no odor on the lips; makes them softer, more lovely than lipstick alone.
3. It doesn't crust or cake; Lip- Stae actually becomes part of the lipstick itself.
4. It is completely safe; approved by Good Housekeeping.

Look what Emily Post says about Lip-Stae:

Mrs. Post, the indisputable authority on all matters of etiquette, minces no words. She says emphatically, “It’s bad manners to smear your hostess’ linen and glassware, and it is inexcusable when there is Lip-Stae.”

Kiss! Smoke! Eat! Drink! Lip- Stae is guaranteed to keep your lipstick on you all day, OFF everything else.

Only 60 and $1 (plus tax) — Newspaper Advertisement, 1949

 

One can only imagine what chemicals may have been in this product. I’m not sure there was much oversight when it came to women’s beauty products at the time. Then again, in the US and in Great Britain, lipstick was considered so important to women during World War II, the United States government kept a large stock of red lipstick in the munitions factories and other places where women were employed in the war effort. Winston Churchill deemed we that British women needed their lipstick to feel more feminine, so it was not rationed during the war, nor afterward.

💄Etiquette Enthusiast, Maura J. Graber, is the Site Editor for the Etiquipedia© Etiquette Encyclopedia