… and Diplomatic Etiquette
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Amenhotep III, "The Father of Diplomacy":
Diplomacy is
defined as "the conduct of the relations of one state with another by peaceful
means. Skill in the management of international relations. Tact, skill,
or cunning in dealing with people." With the earliest known diplomatic records are the Amarna Letters written between the pharaohs of the 18th dynasty of Egypt
and the Amurru rulers of Canaan during the 14th century B.C.', Egypt's Golden Empire. |
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| The
"Amarna Letters" (or tablets) are clay tablet-form letters of the
pharaohs Amenhotep III and Akhenaten, with some letters from
Tutankhamen's
reign. The correspondents were mostly Great Kings of Syria-Palestine,
as well as Egyptian vassals, but letters also came from the Egyptian
rulers. The Amarna correspondence is a set of mostly diplomatic
letters,
on topics like exchanges of gifts, disputes, requests for resources,
and marriage. From internal evidence, the earliest possible date for
this correspondence is the final decade of the reign of Amenhotep III,
who ruled from 1388 to 1351 BC (or 1391 to 1353 BC), possibly as early
as this king's 30th regnal year; the latest date any of these letters
were written is the desertion of the city of Amarna, commonly believed
to have happened in the second year of the reign of Tutankhamun
later in the same century in 1332 BC. |
Amenhotep III - The Father of Diplomacy
The father of diplomacy has been well established as Amenhotep III, who reigned from 1391–1353 B.C., after going as historically deep as possible to find a person who successfully used diplomacy to reach his or her country's foreign policy objectives. The oldest detailed records found were the "Amarna Letters." From this diplomatic correspondence one finds a diplomat that towers above all others in the ancient world.
After thoroughly studying the content of the Amarna
letters, it is clear that Amenhotep III possessed all the seven virtues
that Sir Harold Nicolson, English diplomat (Nicolson 1939) attributes to the ideal diplomat.
Nicolson underscores that an ideal diplomatist should be truthful,
accurate, calm, patient, good tempered, modest and loyal. With the
exception of modesty (Amenhotep III referred to himself as the Dazzling
Sun disk), this pharaoh proved to have all these qualities. However, a
lack of modesty was expected from a pharaoh, who was considered Horus
reborn, a living god. But ultimately Amenhotep III was courteous in his
dealings with the other rulers. Various sources portray Amenhotep as
intelligent, knowledgeable, discerning, prudent, hospitable, charming,
industrious, courageous and even tactful. The latter are the other
attributes Nicolson takes for granted in an ideal diplomatist. Nicole
Douek, University College, London
says about Amenhotep III ‘Ranking him, he was a very intelligent man.
He obviously used his position extremely carefully, so although there is
great respect for the other kings of the time, he is always one cut
above everybody else.’’
Amenhotep III's time, and why and how he used diplomacy —
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| Diplomacy is a complex and often challenging practice of fostering
relationships around the world in order to resolve issues and advance
interests. |
For centuries, Egypt was unrivaled. But in Amenhotep's III reign Babylonia, Assyria, and Mitani were strong enough to challenge Egypt. United, they could shatter Amenhotep's empire. Egypt
was the wealthiest country on earth and had huge quantities of gold,
which the pharaoh's neighbours coveted. Amenhotep quenched the gold lust
of his neighbours wisely. He gave them gold but always left them
wanting. In exchange of gold Amenhotep III asked for foreign princesses.
The strategy was a success. The kings of the Near East were engaged in a
diplomatic dialogue not warfare. Thus marriages were an instrumental
part in Amenhotep III's foreign policy, whereby thanks to them he
cemented alliances with foreign powers and at the same time maintained –
indeed augmented – his position as the premier ruler in the ancient
Near East.
Foreign princesses were accompanied by lavish exchanges of
gifts of raw and manufactured goods – precious metals, horses, lapis
lazuli, furniture, and cosmetic equipment – on both sides. Amenhotep III
married many foreign princesses, but no Egyptian
woman of royal blood was married to a foreign king, lest her would be
husband would claim the right to be pharaoh after Amenhotep III's death. Also from the many children
from Amenhotep III's marriages, it was the offspring by the Great Egyptian wife Tiye that counted in the succession.
After analyzing Amarna
letter 33, it is clear as W.M. Flinders Petries points out that
International law was respected. In this letter the King of Alashia
informed Amenhotep III that an Alashian died in Egypt, leaving son and wife at home and requested for the return of deceased's property by messenger. (Syria and Egypt From the Tell El Amarna Letters by W.M. Flinders Petrie, Ares Publishers, Chicago.)
Like an Ambassador or Consul intervenes to protect the rights of
his or her citizens today, it was possible to do the same in Amenhotep
III's court. Foreigners felt safe dealing with Egypt because of the supremacy of the rule of law, which Amenhotep III was the ultimate guarantor.
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| On Diplomacy - “The proverb, 'The beginning is half the battle,' applies in a multitude of ways. In the first instant of a greeting between two people, the ground upon which they meet should be indicated. Cordiality, reserve, distrust, confidence, caution, condescension, deference—whatever the real or the assumed attitude may be, should be shown unmistakably when eyes meet and heads bend in the ceremony of greeting. To put into this initial manner the essence of the manner which one chooses to maintain throughout is one of the fine touches of diplomacy. People fail to do this when their effusively gracious condescension subsequently develops into snobbishness, or when an austere stiffness of demeanor belies the friendliness which they really intend to manifest. The latter fault is often due to diffidence or awkward self-consciousness; the former is usually traceable to the caprice of an undisciplined nature, and is a significant mark of ill-breeding." From Agnes H. Morton's book “Etiquette." |
Protocol
existed as well. We know that rites were witnessed by foreign
potentates or their ambassadors, pictured in the reliefs and identified
as the ‘‘chiefs of every distant land who had not known Egypt.''
On one of these occasions the king of Babylon registered a complaint,
by letter, regarding the absence of proper protocol where his emissaries
and their chariots were concerned. Amenhotep freely admitted the truth
of the accusations, (according to Harold Nicolson an ideal diplomat
should), but castigated the Babylonian messengers: ‘‘On one occasion
your messengers went to your father and their mouths spoke hatred; (now)
a second time they go and speak hatred to you.'' In consequence,
Amenhotep concludes, he has decided not to give them anything in the
future, for, no matter what he does for them, they will misrepresent his
intentions.
Amenhotep
III was such an accomplished and visionary diplomat that he was also
the first ruler to make use of Public Diplomacy. Amenhotep III ‘‘had
published at intervals series of large scarabs on which were inscribed a
brief record of the particular event in question. Score, perhaps
hundreds, of each issue were turned out, and distributed throughout the
provinces and foreign rulers. In this way did the king publicize, the
public works and acts of his reign.'' Professor John Ray, Cambridge University, argues ‘Amenhotep
calls himself the King of Kings, and the King of Kings is what he must
have seemed to the rulers who shared his world.'
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“E- Diplomacy: Foreign policy in 140 characters. The diplomatic world is considered to be one of protocol and discretion, yet an increasing number of foreign policy officials and diplomats are conducting their business in the most public way possible, on Twitter. With its 140-character limit, Twitter hardly lends itself to diplomatic nuance. But its abbreviated form, in harness with its hashtag hieroglyphics, can also make it powerfully direct. “The popular social media site is just one of the online tools that governments are increasingly using to extend their spheres of internet influence. The web can help deliver consular advice, explain policy, and reach and engage with new audiences. It can also be used to issue admonishments and warnings and, on occasions, help solve problems.” Nick Bryant, BBC News |
As a result of the diplomacy Amenhotep III employed ‘the Egypt
he ruled never had been, nor would be again, in such a position of
absolute power in the world.’ Professor David O'Connor, New York
University says ‘International diplomacy in the days of the Amenhotep
letters would be very familiar to diplomats today. It was really very
much like diplomatic interaction between countries even in our own
time.’
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Why do diplomats give each other gifts? At the U.S. Department of State
, diplomatic gifts come in all shapes and sizes from woven straw
baskets to precious gems. In ancient civilizations on every continent,
dignitaries and leaders exchanged gifts to welcome, honor and cultivate
beneficial diplomatic relationships. Many of the gifts shown here (and
in the U.S. Diplomacy Center’s collection)
embody symbols of esteem and welcome for our Secretaries of State while
traveling abroad or receiving visitors. Gift exchanges take place in the
ceremonial climate of toasts, banquets, speeches and formal greetings.
A gift of state often captures the essence of a nation, chosen
for its ability to exhibit pride in a unique culture and people. Gifts
of state may showcase traditions of fine or folk arts, crafts or
craftsmanship. They may display wealth in precious stones or metals,
fine textiles and apparel. Gifts may draw from a rich heritage of
antiques and antiquities or an expressive storehouse of cultural icons.
This way the gift becomes more than a mere formality, but a reminder of
the special alliance between the gift giver and receiver. |
Amenhotep
III's diplomacy and the peace that resulted brought about an
unprecedented thing – cultural understanding, which benefited everyone,
especially Egypt. ‘Peace had also changed the Egyptians' attitude towards their foreign neighbors, who were no longer primarily seen as the hostile forces of chaos surrounding Egypt,
the ordered world created at the beginning of time. Amenhotep's court
had become a diplomatic centre of international importance, and friendly
contact with Egypt's
neighbors had led to an atmosphere of openness towards foreign
cultures. During the earlier part of the dynasty, immigrants had
introduced their native gods into Egypt and some of these deities had become associated with the Egyptian
king, . . . but now foreign peoples were themselves seen as part of
god's creation, protected and sustained by the benevolent rule of the
sun-god Ra and his earthly representative, the pharaoh.'
‘Under Amenhotep III there were no military campaigns in
Western Asia. The ‘‘Dazzling Sun Disk of all Lands'' was in fact a
master diplomat. The general picture that emerges is of a balance of
power carefully maintained by all parties, all of whom profited by the
peace secured by mutual alliances and supported by a flourishing
exchange of goods.' (O Connor David; Cline Eric. eds., 1998).
‘At no period, therefore, can we place the power of Egypt
higher than it was under Amenhotep III, lord of the two great cradles
of civilization, the narrow valley of the Nile, and the plains and
highlands of Mesopotamia.' (Syria and Egypt From the Tell El Amarna Letters by W.M. Flinders Petrie, Ares Publishers, Chicago.)
Hence
Amenhotep III is the father of diplomacy conducting relations
with other states by peaceful means. He was skilled in the management
of international relations and tactful in dealing with diplomats.
International law was respected as was protocol. Public diplomacy was
employed for the first time in recorded history and most important of
all the region reaped the abundant fruits from this person's approach to
international relations, which brought peace and prosperity. Originally published in Daily News Egypt, 03 - 08 - 2010, written by Kristian Bonnici

Contributor Kristian Bonnici holds an M.A. in Diplomatic Studies. He speaks English, Italian and Maltese fluently, and has a knowledge of French, Arabic and Russian. He is currently the Founder and Chief Executive of Diplomatic Envoy Consultancy, www.diplomaticenvoy.com.au. He is also a member of the Public Relations Institute of Australia, Toastmasters International, and Rotary International.
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